Sustainable tourism arises as a necessity in the face of changes in the environment, various international initiatives are being carried out to sensitize and implement strategies that reduce the impact of human activities on the natural environment.
The objective of the sustainable tourism model is, fundamentally, to reduce the impact during tourist activities, taking into account The New Sustainable Development Agenda.
At Cusco Machu Picchu Destination, only public institutions have been carrying out initiatives through planning, but the main actors have not yet been empowered.
Greater effort must be made and the destination is to remain competitive, since tourists are giving preference to destinations with sustainable strategies.
From our work, we promote ecotourism, responsible tourism and above all healthy tourism.